❓ What is Competitive Analysis?
The Competitive Analysis feature helps you understand how competitive your keywords are, using real-time data provided by Google. It gives you visibility into competition levels at the search term, ad group, campaign, and even the account level.
Competition is measured on a scale from 0 (low competition) to 100 (high competition) and is updated daily. These scores are weighted by impressions, so keywords with higher visibility have a greater impact on the overall competition score.
You can pivot between granular or high-level views to explore the data in the way that best suits your analysis needs. Note: If your account does not generate search term data, this report will not be available.
▶️ Why is it important?
Understanding keyword competition is critical for smart budget allocation and campaign performance.
This feature allows you to:
See how your spend aligns with keyword competition levels
Identify low-competition, high-potential opportunities
Compare conversion data against competition to prioritize keywords that deliver
Avoid overspending on high-competition keywords that don’t perform
Use the pivot functionality to drill into a keyword or zoom out to an account-level view
🔍 How does it work?
Google updates competition data for your keywords daily. This information is pulled into the platform and displayed through a dynamic, interactive dashboard that includes both charts and tables.
Competition Index: A score from 0–100 representing keyword competition, weighted by impressions to emphasize high-visibility terms.
Spend vs. Competition Distribution: See how your budget is allocated across low- to high-competition keywords.
Conversion vs. Competition Distribution: Understand which competition levels are actually generating conversions.
Top Campaigns and Ad Groups by Competition: Discover where your most (or least) competitive keywords are grouped.
Pivot Functionality: Analyze competition at different levels — search term, ad group, campaign, or account — with a single click.
Detailed Table View: Access a sortable, filterable breakdown of impressions, clicks, spend, conversions, and competition scores.