❓ What is the Keyword Addition Tool?
The Keyword Addition Tool helps you automatically or manually add high-performing search terms as keywords. It scans your account for queries that generate strong results but are not yet added to your campaigns, making keyword management smarter and scalable.
🔁 Suggestion Mode vs. Execution Mode
This tool operates in two distinct modes:
Suggestion Mode: The tool identifies eligible search terms and logs them as suggestions. You’ll receive an email summary and can manually review and add them.
Execution Mode: High-performing search terms are added automatically to the relevant ad groups as keywords, based on your configured rules.
Use Suggestion Mode to validate logic before switching to full automation with Execution Mode.
📈 Dashboard Overview
The main dashboard summarizes impact and activity:
Keywords added in the last 7 days
Total number of keywords added
Conversions and revenue driven by added keywords
Average CPA and ROAS of new keywords
Top accounts and campaigns contributing new keywords
🔍 Search Term Explore
This section lets you review all non-keyword queries that meet your performance criteria. Each row includes:
Search term
Impressions, clicks, spend, conversions
CPA and ROAS
Account, campaign, and ad group
You can filter, sort, and choose to act on these terms depending on your selected mode.
🧠 Query Keyword Similarity
A dedicated “Opportunities” tab surfaces search terms that are highly similar to your existing keywords but haven’t been added. This uses a semantic similarity model and includes:
Similarity score
Search volume and conversions
CPA and ROAS comparisons
These are excellent candidates for easy, low-risk keyword expansion.
⚙️ Rule Configuration
You can configure inclusion thresholds such as:
Minimum impressions, clicks, conversions
Maximum CPA or minimum ROAS
Spend thresholds
Campaign and ad group filters
These settings are customizable per team or per account to ensure flexibility across accounts.
📬 Email Summaries
The system can send a summary email after every run, listing all keywords added (in Execution Mode) or suggested (in Suggestion Mode). Teams stay informed without needing to log in daily.
🔐 Permissions & Access Control
The tool enforces strict access policies:
Each user can only view and modify customer IDs they have access to
Validations are done using team and user ID checks before every run
Only authorized accounts can use keyword automation features
✅ Best Practices
Start in Suggestion Mode to review early results
Switch to Execution Mode once confident in rules
Use similarity scoring for easy wins in keyword coverage
Review CPA and ROAS metrics weekly to optimize filters