❓ What are Keyword Opportunities?
Keyword Opportunities is a feature that performs automated, daily keyword research using your own assets — including your landing pages, ad content, and currently active keywords. It uses real-time Google data to uncover search terms that are relevant but not yet targeted in your account.
Each day, the system generates a fresh list of keyword suggestions enriched with metrics like monthly search volume and competition level. This results in a continuously updated feed of high-quality, high-relevance keyword ideas designed to support both your SEO and SEA strategies.
▶️ Why is it important?
Manual keyword research is time-consuming and often not done frequently enough. This feature helps you stay ahead by:
Saving time: automatically performs keyword research every day.
Uncovering gaps: Finds keywords you're not currently targeting.
Improving performance: Helps you discover high-potential keywords for broader reach.
Prioritizing smartly: Includes search volume and competition data so you can act on low-competition, high-value terms first.
🔍 How does it work?
Each day, your account’s landing pages, active ads, and keyword data are used as the foundation to discover new search terms using Google’s keyword suggestion signals. Based on this, the system generates a list of keyword ideas that are relevant to your business but not yet present in your account.
You’ll see a detailed table of suggestions including:
Suggested keyword: A new keyword idea relevant to your content
Ad group, campaign, and account: The context from which the suggestion was derived
Monthly search volume: Estimated average number of searches per month
Competition level: Google’s classification as High, Medium, Low, or Unknown
📊 Summary Insights
In addition to the keyword table, the dashboard displays several summary charts to help you quickly understand where the biggest keyword opportunities lie:
Keyword Opportunities per Account: Which accounts generate the most suggestions
Top Campaigns & Ad Groups: Campaigns and ad groups with the highest number of keyword opportunities
Opportunities by Competition Level: A breakdown of how many suggestions fall under High, Medium, Low, or Unknown competition
Low Competition Opportunities: Highlights where low-competition terms are concentrated
✅ Best Practices
Check keyword suggestions regularly and add high-value, relevant terms to your campaigns
Use the competition level to prioritize low-effort, high-reward opportunities
Combine this feature with conversion performance data to find not just relevant keywords — but converting ones
Act on opportunities at the campaign or ad group level, depending on where the suggestions are surfaced