Quality score

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Quality score

Quality score

Quality score

❓ What is it

Weighted Quality Score is a powerful diagnostic feature that gives you a deeper understanding of how keyword-level quality is distributed across your Google Ads account. Unlike traditional views that treat all keywords equally, this feature weights quality scores by impressions, showing where it matters most.

It includes both an overall score and a detailed breakdown of the three quality score components:

  • Landing page experience

  • Ad relevance

  • Expected click-through rate (CTR)

This data is updated daily, giving you both historical trends and fresh diagnostics to act on.

▶️ Why is it important

Quality Score has a direct impact on your Google Ads performance — influencing ad rank, cost-per-click (CPC), and impression share.

Weighted Quality Score allows you to:

  • Understand account health at a glance with a single, impression-weighted score.

  • Identify underperforming campaigns or ad groups even if their keywords are few — because high-impression keywords have more impact.

  • Diagnose why your Quality Score is low by breaking it down into LP (landing page), ad relevance, and CTR components.

  • Prioritize optimizations: Fixing a low-quality, high-impression keyword is more impactful than fixing one that barely gets shown.

  • Track progress over time using daily or scheduled updates.

🔍 How does it work?

The system connects to your Google Ads account via API and pulls keyword-level data including:

  • Impressions

  • Historical Quality Score (0–10)

  • Historical landing page experience

  • Historical ad relevance

  • Historical expected CTR

  • Then it calculates:

  • A weighted average Quality Score, giving more weight to keywords with higher impressions.

  • A component breakdown (e.g., how many impressions had above-average landing page experience vs. below average).

  • A trend over time, useful for reporting and diagnosing issues.

👇 Data is available on four levels:

  1. Search Term

  2. Ad Group

  3. Campaign

  4. Account

Each level is rolled up and weighted appropriately, giving you the most meaningful view for optimization. You can easily pivot between these different levels for fast analysis.