Structure optimization

Structure optimization

Be a master of structure.


Dissect your campaign and ad group structure based on metric distribution.

Understand how conversions are distributed

Understand how conversions are distributed

Understand how conversions are distributed

On both ad group and campaign level

On both ad group and campaign level

On both ad group and campaign level

Can be filtered on account, campaign and ad group

Can be filtered on account, campaign and ad group

Can be filtered on account, campaign and ad group

Structure optimization

Be a master of structure.


Dissect your campaign and ad group structure based on metric distribution.

Understand how conversions are distributed

Understand how conversions are distributed

On both ad group and campaign level

On both ad group and campaign level

Can be filtered on account, campaign and ad group

Can be filtered on account, campaign and ad group

Structure optimization

See which ad groups are your main drivers.


Visualize your ad groups in terms of how much conversion share they have, and how much share of clicks they have to get an understanding of what groups drive traffic, and what groups drive conversions.

Can be filtered on account, campaign and ad group

Can be filtered on account, campaign and ad group

Structure optimization

See which ad groups are your main drivers.


Visualize your ad groups in terms of how much conversion share they have, and how much share of clicks they have to get an understanding of what groups drive traffic, and what groups drive conversions.

Can be filtered on account, campaign and ad group

Can be filtered on account, campaign and ad group

Can be filtered on account, campaign and ad group